This is how Kalium built
a team in South Africa
to 10x in 3 years
10x
Increase in
Revenue
25
Team Members in South Africa
63%
Decrease in Staffing Costs
Meet Kalium
Kalium is a UK headquartered digital marketing agency.
They run content-led SEO campaigns for SaaS companies, and they’re growing like crazy.
Their secret sauce is a team of A Players based in South Africa who deliver world-class service while saving the company over 50% in costs.
Why Did Kalium Engage Marketing Pros?
Kalium started using Marketing Pros in 2020.
After COVID-19, the agency was growing fast, and they were struggling to find UK-based talent.
😨 Hiring in the UK was expensive
😨 It was hard to find the RIGHT talent on freelancing platforms
😨 Recruitment fees were incredibly high
Kalium had thought about using remote talent for a while.
But getting started was a nightmare
💲 How much do they pay
💃🏼 Where do they find great talent
⚖️ What about all the legal and compliance issues
That’s when they engaged Marketing Pros with a simple remit:
Find me great A Players to take my agency to the next level – at a reasonable price.
How Marketing Pros Helped
First, we listened.
We spoke to the Kalium leadership team to determine what talent they needed.
We started off with three roles
- Content writer
- Account manager
- Editor
And it was a huge success.
The content writer hit the ground running – within 3 days they had impressed one client so much they doubled their spend
The account manager built incredible relationships and grew 90% of accounts. Kalium went from 45% churn to 200% growth.
Kalium was hooked
"We simply don’t lose clients. The quality we can deliver for the price is unbeatable."
Wild Growth
Over the next three years we built a team in South Africa for Kalium.
Now, they have 15 full-time and 8 part-time team members in Cape Town.
And it has given the agency a huge competitive advantage
Kalium director Jane Gordon says: “We simply don’t lose clients. The quality we can deliver for the price is unbeatable.”
Kalium has experienced a ton of benefits on its journey with Marketing Pros
- We found kalium absolute A Players. Marketers with international experience and world-class credentials (experience with brands like Nike, Apple, and HSBC).
- We took care of all the legal work. Hiring great people in South Africa is hard, labour laws are very different to the US and UK, so sorted EVERYTHING, which meant Kalium had the credibility and infrastructure to attract the best.
- Huge flexibility. As an agency, Kalium has to flex its cost base up and down. We helped them build their agency with maximum flexibility. We embedded part-time talent and they had the peace of mind of a 30-day notice for all full-time talent.
By growing in South Africa, Kalium could deliver best-in-class results and client experience while driving WAY bigger margins.
Over four years they banked well over £300,000 in extra profits because of Marketing Pros.
“Being able to hire consistently great quality people in South Africa has given us a clear competitive advantage - it’s an absolute no-brainer for a UK or US agency.”
Hiring A-Players in South Africa
is the
Founders Cheat Code
If you don’t hire an A-Player, you don’t pay anything.
