10x
Increase in
Revenue
25
Team Members in South Africa
63%
Decrease in Staffing Costs
Kalium is a UK headquartered digital marketing agency.
They run content-led SEO campaigns for SaaS companies, and they’re growing like crazy.
Their secret sauce is a team of A Players based in South Africa who deliver world-class service while saving the company over 50% in costs.
Kalium started using Marketing Pros in 2020.
After COVID-19, the agency was growing fast, and they were struggling to find UK-based talent.
😨 Hiring in the UK was expensive
😨 It was hard to find the RIGHT talent on freelancing platforms
😨 Recruitment fees were incredibly high
Kalium had thought about using remote talent for a while.
But getting started was a nightmare
💲 How much do they pay
💃🏼 Where do they find great talent
⚖️ What about all the legal and compliance issues
That’s when they engaged Marketing Pros with a simple remit:
Find me great A Players to take my agency to the next level – at a reasonable price.
First, we listened.
We spoke to the Kalium leadership team to determine what talent they needed.
We started off with three roles
And it was a huge success.
The content writer hit the ground running – within 3 days they had impressed one client so much they doubled their spend
The account manager built incredible relationships and grew 90% of accounts. Kalium went from 45% churn to 200% growth.
Kalium was hooked
"We simply don’t lose clients. The quality we can deliver for the price is unbeatable."
Jane Gordon, Kalium Director
Over the next three years we built a team in South Africa for Kalium.
Now, they have 15 full-time and 8 part-time team members in Cape Town.
And it has given the agency a huge competitive advantage
Kalium director Jane Gordon says: “We simply don’t lose clients. The quality we can deliver for the price is unbeatable.”
Kalium has experienced a ton of benefits on its journey with Marketing Pros
By growing in South Africa, Kalium could deliver best-in-class results and client experience while driving WAY bigger margins.
Over four years they banked well over £300,000 in extra profits because of Marketing Pros.
“Being able to hire consistently great quality people in South Africa has given us a clear competitive advantage - it’s an absolute no-brainer for a UK or US agency.”
Jane Gordon, Kalium Director
If you don’t hire an A-Player, you don’t pay anything.